About Us


Helping athletes, coaches, and teams perform!

integrated approach



What We Do

At Fortitude 365, we support athletes, coaches, and teams in achieving their best – mentally, physically and emotionally using science based leading practices of performance.

  • Supporting People

      • Performance Education
      • Athlete Wellbeing
      • Mental Performance
  • Supporting Programs

      • Developing Culture
      • Leadership
      • Creating the High-Performance Environment
      • Communications & Creative Connections

Dr. Kolin Kriitmaa

Founder

We believe in collaboration and plans based upon individual need, not cookie-cutter solutions. Every client we work with gets a customized performance plan to meet their needs, goals, and aspirations. Whether it’s developing mental performance, supporting mental health, building team culture, or supporting wellbeing, we bring together the right expertise to get real results. 

Our mission is simple: to help you achieve your high performance goals. 


Let’s unlock your full potential – together.

Founder message
  • What is Mental Performance?

    Training the mind to perform under pressure. We help athletes build focus, confidence, resilience, and composure — the mental skills that unlock potential.

  • What is Athlete Wellness?

    A holistic approach to helping athletes manage the demands of sport and life. We focus on four key pillars with a focus on load management, mental health, personal development and chronic daily stress.

  • What is Integrated Performance Therapy?

     A unique blend of: 

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    Talk Therapy:

    Support mental health and build resilience

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    Mental Performance:

    Strengthen focus, confidence, and mindset

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    Performance Coaching:

    Align mental and physical prep for peak results

Areas of Our Practice

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    Athlete Wellness

    Support in load management, mental health, personal development and managing chronic daily stress.

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    Athlete Transitions

    Guidance through key phases like entering, exiting, or shifting within high-performance sport.

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    High-Performance Habits

    Helping build consistent, elite habits on and off the field.

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    Resilience Training

    Equipping athletes to bounce back from setbacks and thrive under pressure.

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    Coach & Program Support

    Tools and guidance to help coaches create high-impact, athlete-centered environments.

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    Team Cohesion

    Fostering stronger connection, trust, and collaboration within teams.

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    Athlete Education

    Essential skills and knowledge every athlete needs to perform.

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    Mental Skills Training

    Develop the mental skills to be confident and perform under pressure.

CONTACT US